Aveda is synonymous with environmental and social responsibility. Every year the lifestyle brand hosts Aveda Earth Month, which sees its salons, staff and supporters raise money to help communities across the world have access to safe drinking water. Last year the Aveda UK campaign raised £130,000 and Gina Conway Salon and Spas contributed an outstanding £4,000 of that! This year we want your help to do better!
So what’s it all about?
Clean, safe drinking water is a luxury many of us take for granted, yet in some parts of the world conditions are so unsanitary, fatal diarrhoeal diseases are spreading fast, keeping children out of school and families out of work. Since 1999 Aveda’s global network has been working to change this and through Earth Month they have raised over $18 million to support projects around the world.
The idea behind the 2012 Earth Month campaign started in the remote Indian village Tilwari, where through Global Greengrants Fund, the Aveda network donated $23,000 towards an integrated water project back in 2008. We are also supporting Water Aid UK projects in Ethiopia and Nepal where extreme poverty is high and child mortality from water-related diseases is rife!
What you can do to help us…
Sponsor our Walk!
We are Water Warriors! The Aveda Walk for Water is taking place on Monday 23rd April, where staff from Gina Conway will walk five miles to represent the daily struggle of women in developing countries to access clean water!
Buy the Light the Way Candle for sale in all of Gina Conway Salons and Spas!
This beautiful limited edition soy wax Light the Way Candle is available for you to purchase in all of our Salons for £20. All the proceeds will be donated to clean water projects in the countries where Aveda sources its ingredients. In the past, proceeds from the candle have raised over $3 million for the Global Greengrants fund, achieving…
- 275 communities taking action against toxic industrial pollution
- 500 watersheds protected
- 2,700 women trained in environmental and watershed management
- 4,000 people benefiting from wells and water infrastructure
- 50,000 acres converted to sustainable, organic agriculture
Guess the Pebbles!
We have some innovative ploys up our sleeve in the bid to hit this years’ target and it begins with our fun game of ‘Guess the Pebbles’. Donate £1 along with your guess and it will take pride position on a ‘Water Droplet’ behind our reception desks for everyone to see! Not only will your kind donation be recognised, but you’re automatically be entered into our competition to win either an Aveda Hamper worth over £100 or a Cut and Blow Dry from our very own, Gina Conway!
On the 30th April you can be part of something special when you come along to our CUT-A-THON! Being hosted across all of our salons from 9am to 7pm! All you have to do is donate £50 to Water Aid and as a thank you for your kindness we will give you a cut a blow dry with one of our expert team of stylists!
Ring one of the reception teams to book now, because we are filling appointments fast!
Quick Fire Facts…Did you know?
- Approx 1 in 8 of the World’s population does not have access to safe water.
- 4,000 children in the world will die every day from diarrhoea caused by unclean water and poor sanitation – This equates to 160 infant school classrooms lost every single day to an entirely preventable public health crisis.
- Just £15 can enable one person to access a lasting supply of safe water, improved hygiene and sanitation!